South African Tourism
Creative Solution
The annual Meetings Africa, an event by South African Tourism, aims to increase business Tourism in South Africa. Due to COVID-19 in 2020, there was a halt in the event, however coming out of COVID-19 their communication strategy became “Africa’s success built on quality connections”.
We created a line design, that would effectively communicate the quality connections that this business travel event is successfully creating. To emphasise the focus on Africa needing its people to create these connections, we stretched the line to produce many faces weaving into the African continent.
