Parmalat
STINA KE BOSSO
As MOVE, we were tasked to create a campaign, that will:
- Drive increased consumption of hard cheese specifically our 850g block.
- Educate around how cheese can enhance meals, due to flavour, texture, and richness.
- Showcase how cheese can be incorporated into daily meals (from breakfast to lunch & dinner) .
- Show how cheese can be incorporated into traditional“family” meals.
Our innovative approach focused on harnessing the power of influencers to champion the 850g hard block cheese using our daring campaign line #StinaKeBosso. This not only elevated the product visibility but the narrative also appealed to the target audience.
Parmalat
Perfect pasta
Parmalat aims to capitalise on existing pasta consumption occasions by reinforcing the message that Parmalat is the preferred choice for everyday use.
The campaign should highlight Parmalat’s diverse product offerings, including the 850g hard cheese block, the 600g cheese block, and the 750g grated cheese.
The goal was to enhance brand affinity and ensure consumers associate Parmalat with convenience, quality, and versatility.
We collaborated with three mom influencers, and each influencer showcased the use of Parmalat cheese in their pasta dishes, emphasizing different benefits such as simplicity of preparation, delicious taste, as well as value through high-quality demonstration videos highlighting how Parmalat seamlessly fits into daily family meals, reinforcing the notion that everything is better with cheese.
