Aka X Cruz – Last Summer
Brand Activation
Cruz sought to elevate their brand presence and engagement on social media, leveraging the influential power of the artist AKA.
The objective was to capitalize on AKA’s substantial digital footprint and favourable audience sentiments to boost brand awareness and interaction. With the trend leaning towards video content, Cruz aimed to utilize AKA’s strong engagement rates and expansive reach, far surpassing industry benchmarks, to connect with both his existing followers and a wider audience.
AKA’s content from April to July 2022 garnered 4.8 million impressions and reached over 2.4 million accounts, with an impressive 74% average positive sentiment score. His high engagement rate, peaking at 5.5% per post, significantly exceeded industry averages, demonstrating the effectiveness of his content in retaining audience interest. Crucially, about 68% of the accounts reached were not AKA’s followers,highlighting the shareability and appeal of his content beyond his existing fan base. This aspect was vital in increasing follower count and expanding Cruz’s reach.
