Supegra, celebrating 100 years
Influencer Marketing
To celebrate 100 years of the iconic 2750 sneaker, Superga launched the “Superga 100” campaign, an influencer-led initiative blending heritage with modern culture.
By partnering with trusted fashion and lifestyle creators across Instagram, TikTok, and YouTube, the brand repositioned the 2750 as a timeless icon for a new generation.
The campaign delivered strong reach, above-industry engagement rates, and authentic content that often-exceeded briefs, successfully reaffirming Superga’s relevance while creating a scalable blueprint for future digital-first storytelling.
