Dungeon
Creative Solution
Fitness influencer Phelo Mfini wanted to relaunch The Dungeon as a stronger fitness property. The request was to create new branding for the property and have The Dungeon partner with bigger brands.
We created a visual identity that captures the intense workout regime unique to only The Dungeon. Furthermore, we helped The Dungeon partner with international brands Jeep and Kappa as partners to help build brand presence.
