Melrose melts
influencer marketing
Move Comm was tasked to drive awareness of the Melrose Melts slices and have consumers switch from competitors to Melrose all the while educating consumers on the 50% thicker slices.
As part of our creative solution to champion the 50% thicker cheese slice, we collaborated with mom influencers and had them produce high-quality content showcasing their culinary capabilities by creating inspiring, quick, and easy meals using Melrose Melts. This was meant to promote the cheese using our campaign line #MommyMeltsMelrose as well as inspire moms in the kitchen.
