Steve Madden

BRAND ACTIVATION

We were challenged as Move Comm to create an experiential event as part of a launch for the latest Steve Madden performance sneaker range.

We created an experiential Steve Madden Made To Move Wellness Event, by inviting fitness influencers and trainees. The event involved experiential product testing by engaging in exercises and fitness challenges that showcased the new product range and an outdoor experience including a bar, and ice bath, a photo booth to capture the unforgettable event

STORE OPENING

BRAND ACTIVATION

Move Comm was tasked with creating Steve Madden’s new store opening activation which required an engaging and memorable shopping experience for customers.

The goal was to design an activation that attracts foot traffic, entertains shoppers, and enhances the brand’s image in a crowded retail environment

To address this challenge, our team implemented a mini activation that included a bar, a candy station, and a DJ.

This setup created a lively and enjoyable atmosphere, encouraging customers to spend more time in the store.

The bar offered refreshments, the candy station provided a fun and interactive element, and the DJ set a dynamic mood with music.

Together, these elements created an immersive experience that enhanced customer engagement and left a lasting impression on shoppers.

Steve Madden

Steve Madden

BRAND ACTIVATION

STORE OPENING

BRAND ACTIVATION

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